The Content Report | Content Production Technology
Content Report, Content Marketing Report, Content Production Survey Results, Content Infographic, Content Production Survey Infographic
Content Research, Content Production Team, Content Cloud Apps, Content Cloud, Rundown,
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ZIP. ZERO. ZILCH. NADA. NONE.TOTAL PERCENTAGE OF PEOPLE WHO SAID THEY WERE "THRILLED" WITH ANY OF THE CURRENT TECHNOLOGY IN THEIR MARKETING TECH STACK.

USER SATISFACTION RATES

FILE STORAGE

 

80

PERCENT SATISFIED

80% were satisfied with their current file storage tool

ANALYTICS PLATFORM

 

73

PERCENT SATISFIED

73% were satisfied with their current analytics tool

WEBSITE CMS

 

69

PERCENT SATISFIED

69% were satisfied with their current CMS

EMAIL MARKETING

 

63

PERCENT SATISFIED

63% were satisfied with their current email service

 


 

SOCIAL MANAGEMENT

43

PERCENT SATISFIED

43% were satisfied with their current SMMS 

CRM SYSTEM

37

PERCENT SATISFIED

37% were satisfied with their CRM tool

PROJECT MGMT

37

PERCENT SATISFIED

37% were satisfied with their current project mgmt tool

BLOG PLATFORM

36

PERCENT SATISFIED

36% were satisfied with their current blogging tools

 


 

AUTOMATION

24

PERCENT SATISFIED

24% were satisfied with their current automation tool

MARKETING CLOUD

19

PERCENT SATISFIED

19% were satisfied with their current marketing cloud

SOCIAL LISTENING

17

PERCENT SATISFIED

17% were satisfied with their current listening tools

 


 

  • THRILLED

  • SATISFIED

  • LOOKING TO PURCHASE

  • EVALUATING NEED

  • NO PLANS TO USE

  • UNSATISFIED

  • REPLACING CURRENT

 

WHAT’S IN THE AVERAGE MARKETING TECH STACK?

More than 50% of respondents were currently using ALL of the following technologies:

 

FILE SHARING & STORAGE

 

EMAIL MARKETING TOOL

 

 

SOCIAL MANAGEMENT

 

PROJECT MANAGMENT

Content-Report

HOW DOES YOUR STACK STACK UP?

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WHAT ARE THE MOST POPULAR APPLICATIONS FOR CONTENT TEAMS?

Charts show percentage of both aided and unaided recall mentions of use by name for each category.

ANALYTICS

 

  • GOOGLE

  • ADOBE ANALYTICS

STORAGE / FILE SHARING

 

  • DROPBOX

  • GOOGLE DRIVE

  • BOX.NET

MARKETING CLOUD

 

  • SALESFORCE

  • ADOBE CLOUD

  • ORACLE CLOUD

 

 

WEBSITE CMS

 

  • WORDPRESS

  • DRUPAL

  • SHAREPOINT

  • EKTRON

SOCIAL LISTENING

 

  • SYSOMOS

  • INFEGY

  • CRIMSON HEX

  • NETBASE

EMAIL MARKETING

 

  • MAILCHIMP

  • CONSTANT CT

  • MYEMMA

  • DELIVRA

 

 

 

AUTOMATION

 

  • HUBSPOT

  • MARKETO

  • ELOQUA

  • INFUSIONSOFT

  • PARDOT

  • ROI

SOCIAL MANAGEMENT

 

  • HOOTSUITE

  • SPREDFAST

  • SPRINKLR

  • ADOBE SOCIAL

  • SPROUT

  • TWEETDECK

PROJECT MANAGEMENT

 

  • BASECAMP

  • TRELLO

  • WORKAMAJIG

  • PODIO

  • SLACK

  • TEAMWORK

  • ASANA