The Content Report | Content Team Research
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THERE ARE AT LEAST NINE UNIQUE ROLES ON THE AVERAGE CONTENT TEAM... AND 62% ARE REQUIRED TO COVER FOUR OR MORE ROLES DAY-TO-DAY.

DEFINITIONS: THE 9 UNIQUE DAY-TO-DAY ROLES ON A CONTENT TEAM

01

MANAGER

“I MANAGE TEAM PERFORMANCE AND CONTENT PRODUCTION RESOURCES.”

02

EXECUTIVE

“I OVERSEE CONTENT BUDGETS AND SENIOR LEADERSHIP TEAM.”

03

EDITOR

“I AM RESPONSIBLE FOR QUALITY CONTROL OF OUR CONTENT.”

04

TEAM LEADER

“I LEAD A SPECIFIC GROUP OF CONTENT CREATORS WITHIN THE TEAM.”

05

APPROVER

“I REVIEW AND APPROVE CONTENT BEFORE IT GOES LIVE.”

06

SOCIAL

“I OVERSEE SOCIAL MEDIA CONTENT, MONITORING, OR RESPONSE.”

07

PRODUCER

“I MAKE DECISIONS ABOUT WHAT CONTENT THE TEAM PRODUCES.”

08

ANALYST

“I ANALYZE DATA, AND PROVIDE REPORTS AND INSIGHTS TO THE TEAM.”

09

CREATOR

“I MAKE CONTENT – WRITE, DESIGN, SHOOT, ANIMATE, CODE, ETC.”

RESPONSIBILITIES

WHAT IS YOUR PRIMARY DAY-TO-DAY ROLE?

22%EXECUTIVE
21%MANAGER
18%CREATOR
11%SOCIAL
7%PRODUCER
6%OTHER
6%TEAM LEAD
5%EDITOR
4%ANALYST

Content-Report

HOW DOES YOUR TEAM STACK UP?

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HOW MANY DIFFERENT ROLES ARE YOU COVERING DAY-TO-DAY?

17%ONE
10%TWO
12%THREE
10%FOUR
13%FIVE
9%SIX
13%SEVEN
9%EIGHT
7%NINE

 

COVERAGE

62% OF PEOPLE ON CONTENT TEAMS ARE COVERING FOUR OR MORE ROLES

  • 1-3 ROLES

  • 4-6 ROLES

  • 7-9 ROLES

  • 1-3 ROLES

  • FOUR OR MORE