The Content Report | Content Production Resources
Content Report, Content Marketing Report, Content Production Survey Results, Content Infographic, Content Production Survey Infographic
Content Research, Content Production Team, Content Cloud Apps, Content Cloud, Rundown,
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1/3 OF COMPANIES HAVE 6 OR MORE FULL-TIME CONTENT CREATORS ON STAFF79% OF ORGANIZATIONS BELIEVE THEIR IN-HOUSE STAFF IS MORE EFFECTIVE THAN AGENCIES, FREELANCERS OR NETWORK SERVICES.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

HOW MANY PEOPLE IN YOUR ORGANIZATION ARE DIRECTLY INVOLVED IN CONTENT PRODUCTION FULL TIME?

67%

1 - 5

FULL TIME EMPLOYEES
25%

6 - 20

FULL TIME EMPLOYEES
4%

21 - 50

FULL TIME EMPLOYEES
4%

50 OR MORE

FULL TIME EMPLOYEES

KATIE - DIRECTOR OF MARKETING

“Time is our biggest challenge, we have too many other tasks required and therefore content takes a back seat to the rest of our jobs. We could use more manpower, but we are not allowed to hire more people to help us.”

HOW MANY PART TIME, HOURLY, FREELANCE, OR CONTRACT PEOPLE ARE REGULARLY INVOLVED IN CONTENT PRODUCTION ?

80%

1 - 5

FREE LANCE / PART TIME
15%

6 - 20

FREE LANCE / PART TIME
2%

21 - 50

FREE LANCE / PART TIME
3%

50 OR MORE

FREE LANCE / PART TIME

HOW MANY OUTSIDE AGENCIES, PR FIRMS, OR OTHER SERVICES COMPANIES ARE REGULARLY INVOLVED IN CONTENT PRODUCTION?

43%

NONE

NO AGENCIES
46%

1 - 3

AGENCIES
6%

3 - 7

AGENCIES
5%

8 OR MORE

AGENCIES

Content-Report

HOW DOES YOUR TEAM STACK UP?

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HOW MANY OF THESE CONTENT PRODUCTION NETWORKS OR SERVICES DO YOU USE AT YOUR ORGANIZATION?

79%NONE
5%VISUALLY
4%CONTENTLY
3%NEWSCRED
3%SCRIPTED
2%INFOGRAM
2%SKYWORD
1%EBYLINE
2%OTHER

 

SUSAN - AGENCY PRINCIPAL

“Some suppliers don’t always deliver to what we think their capabilities are… everyone THINKS they’re a content provider, even if they’re not very good at it.”

CONTENT TEAMS KEEP IT IN HOUSE

While many content teams dabble with agencies, freelancers, curated content, guest contributors, syndicated services and network services – only about 1-25% of all content comes from these sources, while 50-75%, and in many cases, 75-100% of content is produced by in-house teams. 

 

HOW MUCH OF YOUR CONTENT IS PRODUCED BY EACH OF YOUR PRODUCTION RESOURCES?

  • 0-25%

  • 25-50%

  • 50-75%

  • 75-100%

BASED ON YOUR EXPERIENCE, WHICH OF YOUR PRODUCTION RESOURCES IS MOST EFFECTIVE?

79%IN HOUSE STAFF
9%FREELANCERS
7%AGENCY PARTNERS
5%OTHER