The Content Report | Content Production Process
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IF YOU HAD ONE WISH TO MAKE CONTENT PRODUCTION BETTER - WHAT WOULD IT BE?71% SAY FASTER, BETTER, EASIER PRODUCTION WORKFLOW.

 

ORGANIZATIONAL STRUCTURE / PRODUCTION METHODOLOGY

WHICH OF THESE BEST REPRESENTS HOW YOUR TEAM IS ORGANIZED TO PRODUCE CONTENT?

36%CONTENT TEAM
21%DEPARTMENT
19%IN-HOUSE AGENCY
12%OUTSOURCED
8%NEWSROOM
4%CHANNEL TEAM

01: CONTENT TEAM

A TEAM 100% DEDICATED TO CONTENT PRODUCTION, ACROSS ALL DIGITAL CHANNELS. REPORTS TO A SENIOR EXECUTIVE WHO IS RESPONSIBLE FOR CONTENT. 

02: DEPARTMENT

CONTENT PRODUCTION IS PART OF ANOTHER DEPARTMENT, LIKE ADVERTISING, PR, OR MARKETING, WITH LIMITED OR NO DEDICATED CONTENT STAFF. 

03: IN-HOUSE AGENCY

TEAM THAT PRODUCES CREATIVE IN-HOUSE ACROSS ALL ONLINE AND OFFLINE CHANNELS. WORKS LIKE AN AGENCY WITH A TRADITIONAL BRIEF OR FORM. 

04: OUTSOURCED

SMALL IN-HOUSE TEAM OF STRATEGY LEADERS THAT MANAGE AND OVERSEE OUTSIDE CONTENT RESOURCES, LIKE AGENCIES, PR FIRMS OR PRODUCTION HOUSES.  

05: NEWSROOM

A CROSS-FUNCTIONAL TEAM THAT LEVERAGES SOCIAL, SEARCH, AND OTHER AUDIENCE DATA TO DRIVE CONTENT PRODUCTION ACROSS MULTIPLE CHANNELS IN REAL-TIME. 

06: CHANNEL TEAM

CHANNEL SPECIALISTS (EMAIL, SOCIAL, WEB, MOBILE, ETC.) WORKING IN DIFFERENT DEPARTMENTS, REPORTING TO DIFFERENT SENIOR EXECUTIVES. 

CONCEPTING

WHERE DO IDEAS COME FROM? HOW DOES YOUR TEAM GENERATE IDEAS AND CONCEPTS, AND THEN PROCESS, EVALUATE, AND MAKE DECISIONS ABOUT WHAT TO CREATE?

88%MEETING
76%BRAINSTORM
60%INDIVIDUAL
60%CUSTOMERS
42%BROWSING
34%EVENTS
30%EXECUTIVES
30%STRATEGY
28%MARKETING
28%RESEARCH

Content-Report

HOW DOES YOUR PROCESS STACK UP?

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WORKFLOW

HOW DOES YOUR TEAM COLLABORATE, COMMUNICATE, MANAGE DEADLINES, MANAGE RESOURCES, AND SHARE IDEAS AND FEEDBACK THROUGHOUT THE PRODUCTION PROCESS?

  • MENTIONS

CHALLENGES

WHAT’S HARD? WHAT ARE YOUR BIGGEST CHALLENGES? WHAT ARE THE THINGS THAT YOU OR YOUR ORGANIZATION STRUGGLE WITH? WHAT’S TIME CONSUMING, ANNOYING, OR DIFFICULT?

71%LIMITED RESOURCES
68%COMPLEX WORKFLOW
37%CONTENT QUALITY
34%TACTICAL COMPLEXITY
27%UNDERSTANDING ROI
24%CONCEPTING / IDEAS

WISH LIST

IF A MAGIC GENIE GRANTED YOU THREE WISHES YOU COULD USE TO MAKE CONTENT PRODUCTION BETTER FOR YOUR TEAM . . . WHAT WOULD THOSE THREE WISHES BE?

 

 

BETTER WORK FLOW
DATA PREDICTIVE TECHNOLOGY
PEOPLELOTS MORE
ROIBETTERUNDERSTAND
AUTOMATE RECURRING TASKS

 

71%BETTER / EASIER WORKFLOW
68%MORE / BETTER RESOURCES
37%PREDICTIVE INTELLIGENCE
34%WORKFLOW AUTOMATION
27%BETTER DATA INTELLIGENCE
24%NEW / ADDITIONAL SKILLS TRAINING